Consumer, Shopper, Retail Expert
Consumer, Shopper, Retail Expert
Same day delivery. Omnichannel consistency. Personalization. The list of what shoppers and consumers want is long. What is even more scary for manufacturers and retailers however is not that they just want these things, but that shoppers want them for free. Oh, and lots of low prices too. Consumers and shoppers want it all, for …
Recently I was interviewed, together with co-author Toby Desforges for BFM’s Marketing Mojo radio show, as part of our launch activities for our new book, The Shopper Marketing Revolution. See below to listen to our thoughts on how the consumer goods world and consumer goods marketing have changed and the critical distinction brands need to …
It’s a very old adage and it is rolled around by companies and consultants the world over. Even my favorite Management and Marketing guru Peter Drucker has a good quote relating to it: Marketing is the whole business seen from the point of view of its final result, that is, from the customer’s point of …
Booz and Co. have recently published their latest report on shopper marketing which focuses on the opportunities that omni-channel marketing brings. The report makes for interesting reading, although their conclusions and solutions are, one has to say, a little lackluster. I’ll park for a moment my dismay that one of the so-called ‘leading’ papers on …