Recently I was interviewed, together with co-author Toby Desforges for BFM’s Marketing Mojo radio show, as part of our launch activities for our new book, The Shopper Marketing Revolution.
See below to listen to our thoughts on how the consumer goods world and consumer goods marketing have changed and the critical distinction brands need to make between consumers and shoppers. We talk about new ways of understanding consumers and shoppers, and of a new way of marketing to them.
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If you’ve enjoyed this show and would like to know about the Shopper Marketing Revolution, make sure you grab your copy of the book today!
