Key-Note Speaking

Global engagements for businesses and events, sharing cutting edge insights into shopper behavior, shopper insights, retail disruption, retail technology and the role of sustainability in shopping & retail, and many more topics. Contact me now for more details or to discuss your event.

Writing

Co-Author of “The Shopper Marketing Revolution”, and countless articles and e-books on retail, the consumer goods industry, marketing and shopper marketing. Check out the blog on this site now.

Coaching

Thirty years’ experience working for and with the best consumer goods companies in the world: helping develop leaders and help leaders develop their team. Short term or long-term assignments: get in touch now for a free consultation.

Sales and Shopper Marketing Training

Developing skills in shopper insights, shopper strategy, category strategy, channel strategy, retail engagement, joint business planning, selling and negotiation. Contact me now to discuss your needs and see how I can help.

Consulting

Helping develop category strategy, portfolio strategy, channel strategy and in-store strategies. Guiding teams to launch new products, and transform retail investment and retail relationships. Get in touch now for a free initial consultation session.

Insights

Discovering powerful insights using existing and new data: actionable insights that deliver meaningful changes in consumer and shopper behavior and transform brand performance. Powerful approaches that create insights whether you have a lot or a little data: get in touch now to discuss.

About Me

About Me

Hi, I'm Mike Anthony

Consumer, Shopper, Retail Expert

My name is Mike, and I am a trainer, consultant, keynote speaker, author and coach. My goal is to help brands and teams win at retail - globally.

Whether that's building better insights, strategies, building team capabilities, better organizations, or simply inspiring through speaking and presentations: I'm here to help.

I've been fortunate enough to work with some of the biggest names in consumer goods: Coca-Cola, Unilever, Suntory, Sony, Philips, Samsung, Electrolux, GSK, Nestle to name but a few. These clients and partners have taken me all around the world: I've worked with teams on every continent except Antarctica.

Winning at retail is hard: it requires us to understand shoppers, developing insights and strategies into how they behave and what influences them. It requires us to engage with our retail partners to deliver mutually beneficial plans: and that requires us to understand retail trends and how retailers work as well as honing skills in selling, negotiating, category management or Joint Business Planning.

So if you are in consumer goods and you want to lift your game, get in touch. I'm happy to connect and see how I can help: whether its an inspirational and insightful presentation at your next conference, training for your team or a new strategic approach: I'm here to help.

Do You Want to Improve Your Business?

I've helped all types of business: small and large; agencies, manufacturers and retailers build their insights, capabilities and strategies. If you want to improve your business results at retail, be it better sales, better activations or a better return on investment, get in touch now.

Get 30 minutes free consultation

What People Say

VP Marketing, International Beverages

“Mike ran a full day workshop at our recent Global Marketing Conference. He was engaging and informative; flexible and energetic. The audience was very diverse, but Mike pitched it perfectly. He is clearly an expert in marketing and shopper marketing – he introduced a lot of new concepts but made it really easy for everyone to absorb regardless of their background. We’ve already invited Mike back for next year!”

Marketing Director at Unilever

“Mike & his team have a knack of linking their knowledge with the market realities and the characteristics of the organisation. This results in solutions and information which can be used in the market place the very next day.”

Former HR Director, Tetra Pak

“Mike has the ability to enable his clients to really think through what they are trying to achieve through an assertive coaching style - really pushing the boundaries to ensure Engage is able to provide the necessary value to help an organisation be successful. Once agreed you absolutely feel that Mike is one of your team - a true partner.”

CEO, Global Consumer Goods Company

“Yes, I would recommend Engage. Why: Mike has a very strong critical thinking capability and is an engaging facilitator. He makes workshop participants think from a customer’s perspective which is very valuable to stay relevant in a rapidly changing business environment.”

Latest Articles

Our latest blog posts...

Driving brand growth via penetration? – Check this first!
Marketing

Driving brand growth via penetration? – Check this first!

Growing a brand by driving penetration is nothing new. It got a lot more focus after Byron Sharp published ‘How Brands Grow’. But I’ve noticed an interesting quirk in the way marketers interpret ‘driving penetration’ that can lead to significant problems. The challenge? Most marketers when challenged to ‘increase penetration’ automatically focus on recruitment – …

Read More
Cross Category In-store Signage – The holy grail of in-store signage?
In-Store

Cross Category In-store Signage – The holy grail of in-store signage?

Getting promotional material about your brand located in a different category in a store is, for many shopper marketers, a highly sought-after prize. It is also notoriously difficult to achieve. So, when The Institute of Promotional Marketing posted this example of cross-category in-store signage, it attracted a lot of attention and a lot of well-deserved …

Read More
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Using The Form

Get in touch with me directly at mike@engageconsultants.com or use the form below