Consumer, Shopper, Retail Expert
Consumer, Shopper, Retail Expert
I recently conducted a poll on LinkedIn asking how best to organize products on a shelf. The results were interesting, with the vast majority of respondents suggesting that the merchandising layout should follow the shopper decision tree. And at one level, that makes sense. But there are some significant issues with this approach. Shopper Decision …
Another week, and another set of bad financial reports from retailers. Big supermarket chains have been under pressure for some time as e-commerce, discounters and convenience stores and specialists all vie for share. Then inflation hits both store operation costs as well as cash-strapped shoppers. And all this at a time when there is a …
As e-commerce sales eat into physical retail numbers, questions about the viability of offline retail abound. Is this ‘Retail Armageddon’? No – but it is a significant shock to the retail ecosystem. A shock that has implications for retailers and brands alike. There is talk that stores must become ‘experiential’ – but what does that …
The world of the shopper is changing rapidly, and that means that the playing field shopper marketers compete on is changing rapidly too. Shopper marketing forums, web pages and events buzz with the latest technology, heralding yet more ways for marketers to communicate with their targets. But whilst all of this new technology offers new …
Too often, we find that organizations under-utilize their existing research data. During the weeks (and maybe months) following a research presentation, the report is looked at. But then the memory fades and the business moves on. And that research report is left gathering dust. Sound familiar? This is such a shame – again and again …
It seems that not a day goes by without news of a major shake up in retail. Yet many consumer goods companies seem to be continuing with the same old strategies. This week Aeon, the mega Japanese retailer, announced the acquisition of Boxed – an online retailer specializing in bulk deliveries. In discussions with a …
Those aspiring to move their shopper marketing efforts forward face many challenges. How to explain what shopper marketing is, and why is it important? How to ensure that shopper marketing really adds value? How to make shopper marketing fit with all the other activities and functions: how does shopper marketing integrate with consumer marketing, trade …
A on the US subscription ecommerce market contained a number of surprises. What is clear is that subscriptions are now of significant scale. What the report from McKinsey doesn’t really highlight is the risks and threats that subscription shopping brings – how subscription ecommerce shopping massively disrupts all other shopping – even in categories that …
“Direct To Consumer: That’s really only for the really big companies, isn’t it?†I’m quoting from a recent conversation during a panel discussion with a group of senior executives from the consumer goods industry. We were discussing the fact that some very large consumer goods companies were now making significant Direct To Consumer plays (for …
There has been plenty of hyperbole following the announcement of Amazon Go – Amazon’s innovation which completely removes the need for checkouts and manual scanning of products. Questions of how practical the solution is, how expensive it is, and so on. And there has been plenty of hyperbole suggesting that Amazon Go alone will change grocery …