Showing 6 Result(s)
Will online shopping kill the supermarket?

Will online shopping kill the supermarket?

There has been much written about the impact online shopping is having on traditional physical store retailing: much of it laden with hyperbole (‘retail is dead’). Bricks and Mortar retail isn’t dead and (as highlighted in  my last post on In-store Beacons) is beginning to find ways to change stores to add more value to …

The Impact Of Online Shopping On Brand Loyalty


The Impact Of Online Shopping On Brand Loyalty


Brand loyalty has always been an enigmatic thing. A holy grail of marketing perhaps; certainly an often elusive goal. Arguably as online options flourish, it becomes a lot easier for shoppers to ‘shop around’. Instead of having to trek from store to store, different and diverse choices are literally in the shoppers’ laps. As Nielsen …