Consumer, Shopper, Retail Expert
Consumer, Shopper, Retail Expert
Loyalty is one of those words that is thrown around in marketing circles with incredible regularity, and it appears that it has many meanings for many people. In the same way as the word “strategy” (don’t get me started on that!) loyalty is used all over the place; unfortunately it is rarely used to describe …
Channels have been on my mind this week. Not just because I was in Jakarta running a workshop with a client on Channel Strategy : but because every news story I read seemed to be about channel fragmentation and proliferation: small store formats from big box retailers;online retailers such as Amazon opening up bricks and …
In a world where retail behemoths seem sometimes to be taking over, Vietnam can often seem like a breath of fresh air. Whilst Makro and Casino have a presence, and convenience store chains such as Circle K are experimenting, this is a market where big global retail has not yet taken over. And whilst complex …
It will be interesting to see how 2012 pans out, and even more interesting to see how it is viewed years from now. It’s still January and yet apparently Tesco is wobbling, Carrefour is in crisis and social and mobile technology is crippling retail. Even Wal-Mart appear to need a new direction I’d love to …
In a comment to an article on integrating digital into shopper marketing, Matthew Keylock of Dunnhumby argued that “I still struggle with the stubbornly prevailing split between consumer marketing and shopper marketing … they are all people and in the case of many brands they are the same people! You need to understand them through …
In my last post about the Asian Effies (that’s the Asian Marketing Effectiveness Awards, or AME) I remarked on how many agencies seemed to be struggling with the concept of ROI. A recent survey of CEOs by the Fournaise marketing group suggests that perhaps the agencies are not alone. An astounding 73% of CEOs stated …
As mentioned in a previous post, I had the great honor of being asked to join the jury for the Asia Marketing Effectiveness Awards 2011 – a unique opportunity to check the barometer on what the marketing world believes to be the highlights of effectiveness from the last twelve months and to participate in the …
Posts have been thin on the ground – I’m busy judging entries for the Asian Marketing Effectiveness Awards (more about that later) – but I did notice this article on P&G and the male shopper, and it made me think about my previous post on shoppers and consumers. Proctor and Gamble have quite rightly noticed …