Consumer, Shopper, Retail Expert
Consumer, Shopper, Retail Expert
I’d like to hope that we’re past the point of thinking that shopper marketing equals in-store marketing: that most people in the industry accept that the process of shopping starts before the store. But definitions and points of view stubbornly refuse to change. I could include many links to articles and sites that define shopper …
The world of shopper marketing is becoming ever more competitive. Retail stores are littered with deals, discounts and myriad choices for the shopper. And engaging with that shopper has become more of a challenge too. Winning with shoppers is critical, but is becoming a tough battle to fight. If winning with shoppers is becoming more …
Because that’s where shopping starts There was a really great thread on Linked In recently, about the fact that shopper marketing is not the same as in-store marketing. It took a while, but as predictable as sunrise and sunset, someone suggested that if the majority of shopping decisions are made at the point of purchase, …
I’ve read so many articles talking about the death of the high street, about how many people now use their mobile as part of their shopping experience, that one would think that nothing else matters. I could (and have) poke holes at the statistics and the way hyperbole is used to whip up an audience, but …
I recently wrote about some of the downsides of the self-checkout to both retailers and manufacturers, and how these unforeseen consequences could have been avoided. A week after writing this I found myself faced with a self-service check-out for the first time in a long time, and personally experienced how they don’t seem to work …
I’m reading “Habit” by Dr Neale Martin – enjoying massively and will blog more later. His big idea is that much of human behavior is habitual — and as marketers we often forget this. It’s true and we talk in our workshops of disrupting shopper behavior as one of the goals of shopper marketing. …
I referred to “pinch points” in this blog a couple of weeks ago, and this week experienced them for real. I tried to buy some headphones. Good ones – hundreds of dollars’ worth. For those of you who don’t know me, I love music with a passion, and I travel a lot, and so my headphones …