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Sainsbury & Argos – A brave Omnichannel move

Sainsbury & Argos – A brave Omnichannel move

Bricks and mortar grocery retailers have long realized that physical stores alone will not be enough to prosper in the coming decade. So where exactly is the excitement in the news that Sainsbury, the supermarket operator, is looking to buy a non-food retailer Argos? What does this acquisition have to do with omnichannel? Pretty much …