Consumer, Shopper, Retail Expert
Consumer, Shopper, Retail Expert
If a shopper marketer was to believe the headlines in the marketing press these days, then mobile shopper marketing is IT. The hype would suggest that today shoppers cannot make a single purchase decision without checking prices, reviews and Facebook opinions on their phones. Line after line of copy suggests that 75%, or 66%, or …
I’ve read so many articles talking about the death of the high street, about how many people now use their mobile as part of their shopping experience, that one would think that nothing else matters. I could (and have) poke holes at the statistics and the way hyperbole is used to whip up an audience, but …
This will be short. Promise. There has already been plenty written about how exciting mobile is and I won’t disagree at all. Mobile will, (and is already) revolutionize the way people shop and that will have huge repercussions for the industry and might just precipitate the biggest power shift in retail of our lifetimes. But …