Consumer, Shopper, Retail Expert
Consumer, Shopper, Retail Expert
Integration is a bit of a buzz. At engage we have a unique integrated model of marketing which helps connect consumer opportunities to the retailer interface via the in-store world: it is a truly integrated model but when marketing it we hesitate to use the word. Integration has become such a buzz word that it …
How better collaboration can help avoid the negative consequences of our actions Not many people deliberately screw up. Some might, but the vast majority actually do try to do a good job. As a manager, when our team makes mistakes, we learn that our first assumption is that their intentions were good. It helps diffuse …
The store is where shopping happens, yet apparently many managers are “too busy” to visit. Yet there is so much value that can be gleaned from just a small investment in this activity, it’s worth finding ways to make it happen (and there are a few tips on this towards the end of the …
I’m reading “Habit” by Dr Neale Martin – enjoying massively and will blog more later. His big idea is that much of human behavior is habitual — and as marketers we often forget this. It’s true and we talk in our workshops of disrupting shopper behavior as one of the goals of shopper marketing. …