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Direct To Consumer – Regaining control of the shopper interface

Direct To Consumer – Regaining control of the shopper interface

“Direct To Consumer: That’s really only for the really big companies, isn’t it?” I’m quoting from a recent conversation during a panel discussion with a group of senior executives from the consumer goods industry. We were discussing the fact that some very large consumer goods companies were now making significant Direct To Consumer plays (for …

Will E-commerce bring your business pain or pleasure?

Will E-commerce bring your business pain or pleasure?

There was a time when a lot of people I spoke to didn’t think much about e-commerce. E-commerce was small and while it might grow, it was something to be concerned about at some non-distinct future time. Now it appears that e-commerce is being roundly acknowledged as being definitely ‘now’. Even those countries where e-commerce is …