dove real beauty

We hear lots of talk about the need to put forth branding efforts in-store, so that you continue to build your brand in the eyes of shoppers. But what do we really mean by in-store branding? And can you really accomplish such a spirited goal within the retail environment? The answer is a resounding “maybe”. …

We hear lots of talk about the need to put forth branding efforts in-store, so that you continue to build your brand in the eyes of shoppers. But what do we really mean by in-store branding? And can you really accomplish such a spirited goal within the retail environment? The answer is a resounding “maybe”. …