Consumer, Shopper, Retail Expert
Consumer, Shopper, Retail Expert
Be careful what you wish for, shoppers There are a number of technologies which enable or enhance the in-home shopping experience – a little while ago I read a super blog which lists out an array of shopper technology such as virtual stores and virtual changing rooms, all designed to enhance the shopping experience. Sometimes …
Every store in the world is different. Sure, chains have similarities, but individual branches are unique, with subtle changes in layout. Each store is in a different physical location, and therefore has a different quantity and mix of shoppers. Our shopper marketing consultancy work clearly demonstrates that getting the right products in the right stores …
Imagine a situation for me, if you will. Your sales have just dropped by 25%. Brand tracking looks fine. Retail stores looks fine. There is no suggestion that anything has changed in your consumer data. What on earth has happened? Is your data flawed? Maybe it was a short-term blip? Perhaps you would wait to …
Whilst in the US the term for ‘grocery’ style products is ‘consumer packaged goods’ – or CPG, in the UK and many other parts of the world most grocery items are called “Fast Moving Consumer Goods” (FMCG). A quote from Kimberley Clarke on the unbelievable lead times required for the planning of back to school …
In a previous blog I was a little grumpy about the state of shopper marketing. So much happening in-stores that really isn’t that good and so many opportunities for shopper marketers to improve. So what makes good shopper marketing? Well – there is a simple recipe, and here it is, illustrated by a lovely piece …
Shopper Marketing has been buzzing for a while now. The number of articles, companies, expert individuals, consultancies and agencies has exploded. Yet what are we seeing on the ground, in the store? What has changed in the eyes of shoppers? Have shoppers been witness to the quantum shift in activity that a web search on …
I am probably calling this one too early. Like many extinctions, a long time may pass between the first call of a pundit to the final death knell – but here I go. Price is no longer enough, Mr. Retailer. Time to move on. Sainsbury’s Excellent “Brand Watch” campaign surely is symptomatic of where price …
I recently wrote about some of the downsides of the self-checkout to both retailers and manufacturers, and how these unforeseen consequences could have been avoided. A week after writing this I found myself faced with a self-service check-out for the first time in a long time, and personally experienced how they don’t seem to work …
Loyalty is one of those words that is thrown around in marketing circles with incredible regularity, and it appears that it has many meanings for many people. In the same way as the word “strategy” (don’t get me started on that!) loyalty is used all over the place; unfortunately it is rarely used to describe …
A confession. I am, what might be politely called “thrifty” (and what my wife, on occasion, has called “tight”). Thrifty works for me. I don’t see it as an insult. And for thrifty shoppers like me, trips back to the UK these days bring with them an extra thrill – pound shops. Following a recent …