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Omnichannel and the end of one stop shopping

Omnichannel and the end of one stop shopping

It doesn’t appear to be a good time to be an established bricks and mortar supermarket or superstore retailer. Companies such as Tesco, who a few short years ago appeared to be eternal leaders in their field, now appear to be stumbling. The growth of online shopping, the rise of the convenience store, and in …

2016 – A brick wall ahead for bricks and mortar retail?

2016 – A brick wall ahead for bricks and mortar retail?

A New Year! 2015 was an ‘annus horribilis’ for many bricks and mortar retailers, large and small. What might 2016 hold for them? It appears Landor, the branding and design company, think that 2016 will see a resurgence in brick and mortar retail. But before you go off and buy shares in Tesco and Wal-Mart, …

Amazon Offline heralds a new era in shopper marketing

Amazon Offline heralds a new era in shopper marketing

If anyone was in any doubt that shopping is undergoing one of its biggest shifts since the invention of self-service, the unveiling of Amazon’s new offline store surely nails it. This store is evidence that shopping in the 21st century isn’t just about a move online. It is about shoppers finding that they have more …

Retail Collaboration – Time to change the rules of engagement

Retail Collaboration – Time to change the rules of engagement

With both manufacturers and retailers struggling to adjust their paradigms to adapt to a new world of empowered shoppers and broader competition, there is an opportunity for both parties to reassess and redefine the largely destructive relationships they have with each other and to create new terms of engagement. Last week I discussed what brand …