Consumer, Shopper, Retail Expert
Consumer, Shopper, Retail Expert
I’ve just got back from presenting at a conference to around 500 marketing professionals. It was a great event, focused on the impact of digital on marketing: new consumer behaviors, new generations of consumers, new data opportunities. And it is true that this new digital world presents many opportunities to brands and to marketing. Everyone’s …
For some time, I’ve been blogging, training, and presenting at conferences; discussing the alarming impact of changes in retail and shopping behavior. For those of you who thought this was mainly an e-commerce thing – time to think again. For those of you who thought that they might be immune to the impact of new …
Many of us would probably find it hard to remember a time when supermarkets and hypermarkets didn’t exist. Yet with the trends in shopping behavior and retail we are seeing now, the idea of a world without supermarkets and hypermarkets is becoming a real possibility. Many of you will dismiss this as hyperbole: but the …
If you work in marketing (whether of the brand, category, shopper or trade variety) you need to be worried. If you are a VP or director of a consumer goods manufacturer, the same goes for you. Your brands are under a sustained assault, and much of the damage is self-inflicted. Discounts and deals are killing …
Last week I wrote a post about in-store availability – highlighting the fact that around one in twelve products are out of stock in stores. It created a lot of comments, all agreeing that making products available to shoppers should be a very high priority for retailers and brands alike. This begs the question – …
Amazon Go was announced last week: a potentially huge game-changer in off-line retail. For those of you who haven’t seen it, the concept is really simple. Products don’t have to be scanned. You pick them up, put them in your bag, and walk out of the door. Your smartphone captures everything you buy, and charges …
Amazon’s latest move into offline retail was widely reported last week, with the media alternately excited and dismissive of the online giant’s latest news. But in a consumer goods world already struggling with the new reality of changing shopping habits, any news involving Amazon and offline retail should not be dismissed lightly. So what are …
Around four years ago I visited a Tesco store in Warrington in the UK, and used it as the basis of a rather scathing blog on the state of Tesco, some of their biggest suppliers, and the state of shopper marketing. The store was bleak, horrible to shop, and devoid of any marketing creativity. Since …
The industry spends a huge amount of money trying to influence shoppers. Unfortunately, much of that is spent on discounts. Nowhere is this more true than in Turkey. I visited Istanbul for the launch of engage Turkey & Middle East recently. Shop after shop, the first thing that I saw as a shopper was a …
A while ago I wrote a post endorsing Unilever’s move to a zero-based budgeting approach for its marketing spend. It was one of my best-ever read posts (who would have thought that budgeting was such a hot topic!) I argued that Unilever’s move would bring a much more responsive approach to their spend and challenge …