Retail Media

There’s a lot of noise around retail media right now. Some of it is justified: it’s a genuinely exciting opportunity to engage shoppers closer to the moment of decision, and it’s a very real new revenue stream for retailers. But it’s also a category of hype that’s ripe for misunderstanding. Over the past couple of …

Retail Media is a big thing in the consumer goods industry, and for good reason. It is a huge opportunity for brands. First, an enhanced opportunity to reach shoppers all the way to the point where they make a purchase decision (and beyond of course). Secondly, the promise of meaningful attribution of sales against marketing …