Consumer, Shopper, Retail Expert
Consumer, Shopper, Retail Expert
Whether you are in marketing or sales, poor in-store execution is a problem of nightmare proportions: all of the planning, the late nights, the negotiations, the blood sweat, tears and dollars that go into making a brilliant piece of work come to this: did it actually happen in the store in the way it was supposed …
76%. As in ‘76% of purchase decisions are made in-store’. At first glance it might feel almost comforting, its been around for so long. How dangerous could it possibly be? Well that depends on if it is true, and if it is true for you. The answer to the first is, ‘probably not’, and to …
Unlike my business partner Toby – I actually like shopping. Part of it is that I love a deal, and so whilst on this blog I frequently rail against the discount craziness that retailers and manufacturers conspire to create, I secretly love them. I actually feel I’m getting one over on “big businessâ€, which may …
In workshops or at speaking engagements I often quote a figure of 70% of in-store work doesn’t make money. It’s based on a detailed analysis of hundreds of activities and whilst I know that it will be different for every business, we never get challenged. The truth is that the majority of people in …
The worst moment for a shopper marketer, or a key account manager? That moment, when visiting a store, that you realize that your latest activity, launch, listing or campaign isn’t there, or isn’t set up as it should be. Or worse, that moment when the CEO phones up and asks why the new launch isn’t …