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A Great In-store Retail Media Case Study

A Great In-store Retail Media Case Study

In many parts of the world, in-store retail media has exploded, with once-reticent retailers now open to full branded bays in every aisle, and displays galore. This rapid increase has brough opportunities, but also high costs. It is rare that I see a branded display that really earns its fee. But this one, from Gillette …

Retail Experience Must be Shopper-Centric

Retail Experience Must be Shopper-Centric

It’s a tough time to operate hypermarkets and supermarkets. There is a shift in shopping behavior away from big ‘one stop shops’ to more fragmented shopping patterns. And while online is one of the major catalysts of this behavior, painting this as a battle between online and offline stores is misleading. Specialists are growing. Discounters …