Consumer, Shopper, Retail Expert
Consumer, Shopper, Retail Expert
The headlines are full of the changes at retail and retail channel dynamics. Walmart buying Indian online retailer Flipkart: Asda and Sainsbury merging: Walmart withdrawing from South Korea, Tesco and Carrefour commencing on a ‘strategic alliance’ (whatever that means!) It is hard to avoid the conclusion that the world of retail and retail channels is …
“It’s just a truck, right? – I mean, I can’t see that many people wanting to buy stuff out of a truck.†This was the response from a number of people to a recent trial of mobile shops in Thailand by hypermarket and minimart operator Big C. And they are right. It is just a …
Convenience stores. Remember them? Little shops on the corner of the street? Selling a bunch of groceries – smaller packs, tighter range, and sometimes a little more expensive? Big fridges full of soft drinks, and a counter covered with gum and confectionery? Handy if you fancied picking up a cola, some cigarettes, or a couple …
Lots is happening in retail. The rise of e-commerce, the continued growth and morphing of discounters and convenience stores. How far will each of these trends go? It’s hard to say. What is clear is that e-commerce can’t meet everyone’s needs – which is why even retailers such as Amazon are experimenting with physical stores. And …
Omni-channel. It’s become a marketing buzzword almost overnight. You find it in retail manifestos and brand strategies the world over. Digital technology has shattered media into myriad shards: consumers and shoppers now want seamless brand experiences in every channel. Makes sense, right? However, I’ve been skeptical about the practicality and even the desirability of omnichannel …
Retail is arguably more dynamic today than it has been for decades, and the rise of the digital shopper is likely to make retail dynamics far more turbulent. As marketers and sales leaders get to grips with the digital shopper and what this means for their consumer and shopper marketing efforts, they should also turn their …