Consumer, Shopper, Retail Expert
Consumer, Shopper, Retail Expert
When Toby Desforges and I first published “The Shopper Marketing Revolution”, many people asked why we used the word ‘revolution’. When I first talked about “Retail Armageddon” and “Retail Apocalypse” some people wondered, why all the dramatic language? And yet as we look to the future, it appears to me that this language was totally …
A on the US subscription ecommerce market contained a number of surprises. What is clear is that subscriptions are now of significant scale. What the report from McKinsey doesn’t really highlight is the risks and threats that subscription shopping brings – how subscription ecommerce shopping massively disrupts all other shopping – even in categories that …
This blog is a little different, and is prompted by an interview by Toby Desforges with Jennifer Hale of Coca-Cola from the end of last year. I know you’ve read (or seen and skimmed over!) a hundred blogs with New Year resolutions and predictions, but here is one that is different. I’m going to challenge …
Convenience stores. Remember them? Little shops on the corner of the street? Selling a bunch of groceries – smaller packs, tighter range, and sometimes a little more expensive? Big fridges full of soft drinks, and a counter covered with gum and confectionery? Handy if you fancied picking up a cola, some cigarettes, or a couple …
Many of us would probably find it hard to remember a time when supermarkets and hypermarkets didn’t exist. Yet with the trends in shopping behavior and retail we are seeing now, the idea of a world without supermarkets and hypermarkets is becoming a real possibility. Many of you will dismiss this as hyperbole: but the …
Judging by the fuss in the wake WPP’s latest results, you’d think that marketing was about to die. The latest results and warnings shouldn’t really haven been a surprise to anyone. But, judging from the tumble taken by the share price, perhaps it was. A cut-back in advertising spend has been on the cards for …
The latest results and warnings emanating from WPP shouldn’t really haven been a surprise to anyone, but, judging from the tumble taken by the share price, perhaps it was. A cut-back in advertising spend has been on the cards for a while, and while Unilever getting spooked by Kraft Heinz may have refocused that business …
At engage, we see a lot of market research – both shopper research and consumer research. Sadly, an awful lot of it is low value. As marketers we are always seeking insight yet often research efforts disappoint. A recent comment on a post got me thinking about this – in a nutshell the comment suggested …
If you work in marketing (whether of the brand, category, shopper or trade variety) you need to be worried. If you are a VP or director of a consumer goods manufacturer, the same goes for you. Your brands are under a sustained assault, and much of the damage is self-inflicted. Discounts and deals are killing …
It’s a tough time to operate hypermarkets and supermarkets. There is a shift in shopping behavior away from big ‘one stop shops’ to more fragmented shopping patterns. And while online is one of the major catalysts of this behavior, painting this as a battle between online and offline stores is misleading. Specialists are growing. Discounters …