Consumer, Shopper, Retail Expert
Consumer, Shopper, Retail Expert
I’ve just got back from presenting at a conference to around 500 marketing professionals. It was a great event, focused on the impact of digital on marketing: new consumer behaviors, new generations of consumers, new data opportunities. And it is true that this new digital world presents many opportunities to brands and to marketing. Everyone’s …
When I speak at events, conferences or meet with clients, many complain that their shopper marketing funds and retail investment budgets are being spread too thinly and not delivering returns. Sadly, this is going to get worse, not better. Existing retailers are under more pressure than ever as shoppers turn to new retail formats. And …
The headlines are full of the changes at retail and retail channel dynamics. Walmart buying Indian online retailer Flipkart: Asda and Sainsbury merging: Walmart withdrawing from South Korea, Tesco and Carrefour commencing on a ‘strategic alliance’ (whatever that means!) It is hard to avoid the conclusion that the world of retail and retail channels is …
Those aspiring to move their shopper marketing efforts forward face many challenges. How to explain what shopper marketing is, and why is it important? How to ensure that shopper marketing really adds value? How to make shopper marketing fit with all the other activities and functions: how does shopper marketing integrate with consumer marketing, trade …
For some time, I’ve been blogging, training, and presenting at conferences; discussing the alarming impact of changes in retail and shopping behavior. For those of you who thought this was mainly an e-commerce thing – time to think again. For those of you who thought that they might be immune to the impact of new …
“It’s just a truck, right? – I mean, I can’t see that many people wanting to buy stuff out of a truck.†This was the response from a number of people to a recent trial of mobile shops in Thailand by hypermarket and minimart operator Big C. And they are right. It is just a …
When Toby Desforges and I first published “The Shopper Marketing Revolution”, many people asked why we used the word ‘revolution’. When I first talked about “Retail Armageddon” and “Retail Apocalypse” some people wondered, why all the dramatic language? And yet as we look to the future, it appears to me that this language was totally …
A on the US subscription ecommerce market contained a number of surprises. What is clear is that subscriptions are now of significant scale. What the report from McKinsey doesn’t really highlight is the risks and threats that subscription shopping brings – how subscription ecommerce shopping massively disrupts all other shopping – even in categories that …
This blog is a little different, and is prompted by an interview by Toby Desforges with Jennifer Hale of Coca-Cola from the end of last year. I know you’ve read (or seen and skimmed over!) a hundred blogs with New Year resolutions and predictions, but here is one that is different. I’m going to challenge …
Convenience stores. Remember them? Little shops on the corner of the street? Selling a bunch of groceries – smaller packs, tighter range, and sometimes a little more expensive? Big fridges full of soft drinks, and a counter covered with gum and confectionery? Handy if you fancied picking up a cola, some cigarettes, or a couple …