Consumer, Shopper, Retail Expert
Consumer, Shopper, Retail Expert
The recent outbreak of Coronavirus is changing how people shop. Crazy queues outside hypermarkets and empty shelves stripped bare of toilet paper and pasta. A ten-day wait to get an online order delivered. Yes – things have definitely changed in the short-term. But how about in the longer term? One day things will ‘get back …
I’ve been discussing the concept of Shopper Economics for a number of years in workshops, seminars and at conferences. But since I used it in a couple of articles, many people have been in touch asking for more clarity on exactly what is Shopper Economics, and why it is important. And let me tell you, …
For all the talk about improving the experience we deliver to shoppers, too many shopping experiences still suck! The trouble with creating a better retail customer experience, is that every shopper wants something a little bit different. None of us are the same. So creating an ‘improved retail customer experience’ is challenging. But there is …
You might think that this is a strange article for me to write. After all, I’ve spent the last decade or more championing the cause of shopper marketing. Is Mike about to tell us to abolish our Shopper Marketing teams? Well let’s see! There are many downsides from having a separate shopper marketing team, after …
It is clear that operators of physical grocery stores are recognizing that they are in the midst of a war. Supermarkets and hypermarkets used to be the lions of the grocery jungle, but convenience stores, discounters and of course e-commerce are stealing shoppers at an alarming rate. This isn’t the death of physical grocery …
When I first read this article in Marketing Week (no subscription required), I was a little shocked. Could it really be true that many of the world’s apparent marketing experts were only just learning that perhaps demographic segmentation isn’t the only, or best, way of looking at the world? And then I thought back to …
I was recently invited to present at IIexAsia2018, the globally renowned event for showcasing technology and research innovation. My presentation looked at how technology was changing the way people shopped, how technology could be used in the future, as well as some concerns about how these changes might adversely affect brands. The presentation was well-received, …
Unlike many of my blogging peers, I don’t do a post full of predictions for the coming year. The reason is that next year will probably be rather similar to this year. Predictions blogs need to be exciting, so they often end up full of hyperbole about revolution and change. Much of which might happen …
I wrote recently about the barriers to creating shopper insights (or any insights for that matter!) A lack of training and not having an effective insight process are two of the biggest factors. In addition, people don’t allow enough time, or expect insights to arrive on demand. But even with all of these things in …
In the battleground that is retail today, retailers are turning to new (and old) strategies to win. Private label has been around for decades, but in recent times, around the world, I’ve seen a significant rise in the use of private label as a key retail strategy (check out this recent article about Target as …