Consumer, Shopper, Retail Expert
Consumer, Shopper, Retail Expert
A recent article quoted Mariana Sanchez, chief strategy officer Saatchi & Saatchi X showed that up to 35% of grocery and mass-merchandise shoppers are now men (in the US). It got me thinking about how many times marketers make assumptions about who their shopper is, and how often they are wrong. Is the consumer of …
We hear lots of talk about the need to put forth branding efforts in-store, so that you continue to build your brand in the eyes of shoppers. But what do we really mean by in-store branding? And can you really accomplish such a spirited goal within the retail environment? The answer is a resounding “maybe”. …
We hear lots of talk about the need to put forth branding efforts in-store, so that you continue to build your brand in the eyes of shoppers. But what do we really mean by in-store branding? And can you really accomplish such a spirited goal within the retail environment? The answer is a resounding “maybe”. …