Consumer, Shopper, Retail Expert
Consumer, Shopper, Retail Expert
Now we’re getting a taste of how much change Dave Lewis is planning to make at Tesco. The announcement that Tesco will cut 30% of its range is a welcome move and one which, if nothing else, signals that Mr. Lewis is not afraid of taking big decisions. Tesco’s range has ballooned in the last few years, …
British Airways have drastically reduced the benefits of their loyalty scheme for most travelers. Under pressure Tesco are mooted to be considering ditching Dunnhumby, the operators of its famous Clubcard loyalty scheme. Both businesses are under pressure from low-cost competition. It appears big questions are being asked about the sense and value of these expensive …
2014 was not a good year for Tesco. After decades of fabulous results, awards and plaudits, it all came crashing down. Experts have pointed to Tesco’s many failings: ill-conceived oversees exploits and a high-handed approach to suppliers (not to mention some allegedly dodgy accounting). But the heart of Tesco’s problems lies in missing the biggest …
Convenience stores are growing fast across the globe. Despite the difficulties that many brick and mortar operators are having in the digital age, convenience stores are thriving. This fast growth is fabulous for convenience stores, but is seemingly a bit of a headache for manufacturers who have historically focused on supermarkets and hypermarkets. In my …
At a time when many industry commentators are predicting the demise of bricks and mortar stores, convenience stores are spreading across the globe. Even in markets such as Korea, where there is approximately one convenience store for every 2000 people thousands of new stores are being added every year. So while ‘big box’ retail struggles, and …
Oh Tesco, where did it all go wrong? There was a time when Tesco were on top. Shoppers loved them; their lovely stores and heartwarming, funny adverts. They were the darlings of the city. Even suppliers – well perhaps suppliers didn’t love Tesco exactly, but they were respected and seen as one of the better …
If a shopper marketer was to believe the headlines in the marketing press these days, then mobile shopper marketing is IT. The hype would suggest that today shoppers cannot make a single purchase decision without checking prices, reviews and Facebook opinions on their phones. Line after line of copy suggests that 75%, or 66%, or …
“The great thing about big data is that it helps us answer so many questions about our consumers and shoppers”. I heard this line (almost word for word) twice in the last two weeks, and it struck me as an interesting theme that at once helps describe what is right, and so wrong, with the …
For a very long time, retailers have been able, to a greater or lesser extent, to call the shots in their relationships with suppliers. The scale of big retail, and the lack of alternative ways to get product to shoppers, gave them a significant advantage in their negotiations and dealings. But online shopping changes all …
In a recent round-table discussion I facilitated at a conference an interesting debate opened up about the roles of consumer marketers and shopper marketers. After a while the discussion closed in on one key question – who should be the custodian of the brand. Unanimously there was agreement that consumer marketing held this accountability: unanimous …