Consumer, Shopper, Retail Expert
Consumer, Shopper, Retail Expert
British Airways have drastically reduced the benefits of their loyalty scheme for most travelers. Under pressure Tesco are mooted to be considering ditching Dunnhumby, the operators of its famous Clubcard loyalty scheme. Both businesses are under pressure from low-cost competition. It appears big questions are being asked about the sense and value of these expensive …
Convenience stores are growing fast across the globe. Despite the difficulties that many brick and mortar operators are having in the digital age, convenience stores are thriving. This fast growth is fabulous for convenience stores, but is seemingly a bit of a headache for manufacturers who have historically focused on supermarkets and hypermarkets. In my …
At a time when many industry commentators are predicting the demise of bricks and mortar stores, convenience stores are spreading across the globe. Even in markets such as Korea, where there is approximately one convenience store for every 2000 people thousands of new stores are being added every year. So while ‘big box’ retail struggles, and …
Oh Tesco, where did it all go wrong? There was a time when Tesco were on top. Shoppers loved them; their lovely stores and heartwarming, funny adverts. They were the darlings of the city. Even suppliers – well perhaps suppliers didn’t love Tesco exactly, but they were respected and seen as one of the better …
It was only a matter of time. The news that Tesco has decided to part company with Philip Clarke will surely have raised few eyebrows across the industry. But their choice of a successor, Unilever’s Dave Lewis rather than an insider, is a different tack for Tesco. Given that retail is arguably at its most …
When Toby Desforges and I published ‘The Shopper Marketing Revolution’ last year, we did a number of book launch events. At each event we did a “Q&A” session. And whilst the questions were varied, one question came up again and again. The question was formulated differently on each occasion, but ultimately it came to the …
“The retailer will never say yes to that” is a line that frustrates many marketers, especially shopper marketers, both in brand owners and agencies alike. But are retailers the dark inflexible beasts they are sometimes made out to be? And what can shopper marketers and agencies do to improve their chances of getting retail support …
I’ve been asked to present at an upcoming conference – the in-Cosmetics Asia – on the topic of how technology is affecting shoppers, and what impact does that have on brand marketing. Clearly there are lots of gadgets, gizmos and new stuff; some of which will hit and some of which will miss. But beyond …
Across the globe, trade spend (monies spent with retailers in the course of doing business with them) is escalating. Big retail customers are getting bigger (and that makes them more demanding, and harder to say ‘no’ to). Also, media fragmentation, and the pernicious, hopeful belief that it is possible to influence most shoppers at the point of …
With all the talk about retailers responding to the challenges of online by changing the way their stores work, improving service and improving the overall shopping trip, I was looking forward to taking in a few stores on my recent trip back to the UK. The United Kingdom, with its grocery retail dominated by giants …