Consumer, Shopper, Retail Expert
Consumer, Shopper, Retail Expert
You might think that this is a strange article for me to write. After all, I’ve spent the last decade or more championing the cause of shopper marketing. Is Mike about to tell us to abolish our Shopper Marketing teams? Well let’s see! There are many downsides from having a separate shopper marketing team, after …
It is clear that operators of physical grocery stores are recognizing that they are in the midst of a war. Supermarkets and hypermarkets used to be the lions of the grocery jungle, but convenience stores, discounters and of course e-commerce are stealing shoppers at an alarming rate. This isn’t the death of physical grocery …
When I first read this article in Marketing Week (no subscription required), I was a little shocked. Could it really be true that many of the world’s apparent marketing experts were only just learning that perhaps demographic segmentation isn’t the only, or best, way of looking at the world? And then I thought back to …
I was recently invited to present at IIexAsia2018, the globally renowned event for showcasing technology and research innovation. My presentation looked at how technology was changing the way people shopped, how technology could be used in the future, as well as some concerns about how these changes might adversely affect brands. The presentation was well-received, …
Unlike many of my blogging peers, I don’t do a post full of predictions for the coming year. The reason is that next year will probably be rather similar to this year. Predictions blogs need to be exciting, so they often end up full of hyperbole about revolution and change. Much of which might happen …
I wrote recently about the barriers to creating shopper insights (or any insights for that matter!) A lack of training and not having an effective insight process are two of the biggest factors. In addition, people don’t allow enough time, or expect insights to arrive on demand. But even with all of these things in …
In the battleground that is retail today, retailers are turning to new (and old) strategies to win. Private label has been around for decades, but in recent times, around the world, I’ve seen a significant rise in the use of private label as a key retail strategy (check out this recent article about Target as …
It is probably fair to say that many hypermarket and supermarket chains have been slow to respond to the threats posed by massive changes in shopping behavior and retail structure. Sure, many have launched an online offer. Many have responded to the profit hit by squeezing their supplier base too. They’ve doubled down on discounts. …
Tesco, current market leader in the United Kingdom, has just launched a discounter chain called Jack’s. The launch was supported by a fanfare focused on Tesco’s promise that Tesco Jack’s would undercut the established discounters on price. I’m a little skeptical to be honest. Actually I’ll go further. I’m convinced that this isn’t about price …
Too often, we find that organizations under-utilize their existing research data. During the weeks (and maybe months) following a research presentation, the report is looked at. But then the memory fades and the business moves on. And that research report is left gathering dust. Sound familiar? This is such a shame – again and again …