Consumer, Shopper, Retail Expert
Consumer, Shopper, Retail Expert
According to the esteemed market research organization Greenbook, 40% of Generation Zers’ purchase decisions are influenced by social media. Wow! That is huge! I mean if that is true it surely is a game changer for the way we do shopper marketing! Scratch that. It’s a game changer for the way we do marketing, period! …
Yes. We’re all in the same boat. 2020 has been an unforgettable year, full of challenges that we couldn’t hope to have been prepared for. But 2021 will be different, in that arguably the biggest challenge of 2021 is DEFINITELY something we can prepare for. We are heading for a significant economic downturn. And in …
Different parts of the world are in different phases of the pandemic, and there have been many differing experiences. But it seems clear that the aftermath of Covid-19 will have at least one common factor globally. A significant economic downturn. As I speak to business leaders of consumer goods companies and retailers alike, it is …
There has been lots of handwringing around the consumer goods world. It has got harder to engage with shoppers as Covid has hit! Some shoppers are eschewing stores and heading online. Those that go to stores are loitering less, unsurprisingly less keen to linger in a store that they now see as a health risk. …
Shopper behavior has changed radically in 2020. This much is true and has been widely reported (including a number of articles by me!) Many research agencies have been quick to point out that shoppers have swarmed to e-commerce or have returned to doing larger less-frequent shops in supermarkets and hypermarkets. So far, so correct. But …
There is much uncertainty around Coronavirus and the impact it will have on brands and retailers. Each week we seem to see a new trend. We’ve seen shoppers spin from fighting over toilet rolls to staying home and relying on home delivery take-outs and local stores. And while it is difficult to predict which of …
The recent outbreak of Coronavirus is changing how people shop. Crazy queues outside hypermarkets and empty shelves stripped bare of toilet paper and pasta. A ten-day wait to get an online order delivered. Yes – things have definitely changed in the short-term. But how about in the longer term? One day things will ‘get back …
I’ve been discussing the concept of Shopper Economics for a number of years in workshops, seminars and at conferences. But since I used it in a couple of articles, many people have been in touch asking for more clarity on exactly what is Shopper Economics, and why it is important. And let me tell you, …
For all the talk about improving the experience we deliver to shoppers, too many shopping experiences still suck! The trouble with creating a better retail customer experience, is that every shopper wants something a little bit different. None of us are the same. So creating an ‘improved retail customer experience’ is challenging. But there is …
You might think that this is a strange article for me to write. After all, I’ve spent the last decade or more championing the cause of shopper marketing. Is Mike about to tell us to abolish our Shopper Marketing teams? Well let’s see! There are many downsides from having a separate shopper marketing team, after …